So, what’s so special about premium-labeled vodkas like Cîroc and Grey Goose ? Anyone who’s heard of them would know that their reputations sit a step above the average vodka brand. In 2019, vodka was the best-selling distilled spirit in the United States. In fact, it was named the most popular spirit in the world due to its versatility from the relative lack of flavor. This flexibility appeals to a variety of drinkers and is one of the reasons why vodka is so frequently consumed today. Its absence of signature flavor means it almost always goes well with other tastes, giving it a versatility that not all spirits have. Whatever your stance is, it’s obvious that vodka is considered a ‘neutral spirit,’ which means it’s a solid option for a variety of mixers and cocktail recipes. In the case of quality, you can definitely taste the difference. While there may be an argument about flavor, there is one element that many seem to agree on. Although it might be subtle, there is a distinction. Rye, corn, and potatoes are all typical ingredients that vodka is made from, and they can all contribute to a different profile. However, if you speak to a liquor connoisseur, they’d tell you that every vodka is unique and that its base ingredients and distilling process are what create the end result. It has a taste, no doubt, but many are certain that it doesn’t have a flavor.

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